Stories behind
the work
Strategy, communication and storytelling across organisations, campaigns and digital experiences.
SELECTED WORK
Turning Purpose into Progress
Strategy is only useful when it changes how an organisation communicates, works and connects with the people around it.
Across education, NGOs and purpose-driven organisations, my work has sat at the intersection of strategy, communication, identity and storytelling. Together we can set a clear path, a plan to act on, and make ripples into tidal waves.
Bringing communication into alignment.
LYCÉE FRANÇAIS RENÉ DESCARTES · EDUCATION · PHNOM PENH
The Lycée Français René Descartes de Phnom Penh (LFRD) is an international school with a diverse and multicultural community. I joined in 2019 to develop and lead its communication strategy, strengthen internal and external communication, and build tools and processes to support its mission and growth.
THE CHALLENGE
LFRD needed a clear and coherent communication approach to support its mission, engage its multiple audiences (students, parents, staff, alumni, partners), and raise its profile in Cambodia and internationally.
The school also needed practical tools and procedures to guide day-to-day communication across departments.
MY WORK
Developed proposals for an alumni network and a fundraising/sponsorship strategy with the business community. Conducted audience research, competitive analysis and SWOT to inform long-term opportunities.
ANALYSE & DIAGNOSE
EXPLORE & OPEN UP
SUPPORT & DEVELOP
BUILD & IMPLEMENT
DEFINE & STRATEGISE
Assessed communication needs through departmental interviews, staff surveys and analysis of existing practices.
Explored audience expectations (parents, students, staff, alumni, partners) and the Cambodian context.
Developed a comprehensives communication plan aligned with the school's mission and strategic priorities. covering internal and external communication, digital, press, projects and fundraising.
New visual identity and brand guidelines
New website
Yearbook and school agenda (in-house)
Social media strategy (Facebook, Instagram, etc.)
Internal communication procedures
Templates and protocols
Created tools and resources to support staff, including the ELEVE conflict management method and workshops on communication, stress management and positive communication. Contributed to teacher training communication and highlighted professional development initiatives.
Led the development and rollout of key tools and content:
SELECTED OUTPUTS
Communications Strategy and implementation plan
Visual Identity and brand guidelines
IT & digital use charter for teachers, students, and staff
New Website (strategy, content, coordination)
Communication Surveys
Conflict Management Method
Content Strategy and channel Mix
School mascot
School goodies
A more coherent, professional and connected communication function, supporting the school's mission and strengthening its community, at home, in Cambodia and beyond.
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